We recently helped Hyatt launch their newest hotel brand, Hyatt Centric, and we were tasked with developing all aspects of the brand's persona and identity. Starting with just a logo, we developed the brand story, voice, identity system, in-hotel materials, sales marketing materials, ad campaign and website design. The challenge: create one single-minded, unified brand platform that could work seamlessly across all consumer touchpoints.
"OMIH developed an idea for the brand and brought it to life across all of our key touchpoints in a smart, aesthetically distinct way the brand could own."
-Maryam Banikarim, Global CMO, Hyatt Hotels