The Renaissance Hotel in Times Square was redesigned by award-winning designer Jordan Mozer, resulting in a jaw-dropping salute to “couture” architecture.
The challenge we faced? To convey the magnificent and elaborate nature of the place itself, via a microsite, direct mail and traditional advertising.
The direct response portion of our campaign generated a whopping 6% response, and was awarded an internal Marriott award for Best Global Integrated Campaign. Not too shabby.