Small budgets are limiting and result in small messaging, right? Of course not.
But we pushed this understanding a step further when we took the small budget for the Kehinde Wiley exhibit at The Jewish Museum and used it to create something larger than life.
Taking advantage of the vibrant and cultural nature of the artist’s work, we created a grandiose hand-painted urban wall scape, bringing Kehinde's art to life outside the museum and sparking curiosity in the process.
Additionally we filmed a video documentary, which we released online. The project was covered by more than 50 art news and general interest websites, including the Wall Street Journal, Gallerist, and Complex.
And to those who insist that small budgets spawn small results, the exhibition’s 20%-higher-than-forecasted attendance begs to differ.